The Battle of Grills

We created the promotional campaign on behalf of Stohos Foods on Facebook during Tsiknopempti.

“The Battle of Grills” promotion was set up in tournament mode where the company’s products competed with one another.

The showdown process was communicated via Facebook Live videos. During live play users utilized Facebook Reactions to vote in support of their preferred product for “King of Tsinopempti”.

https://www.facebook.com/stohosfoods/videos/1385775424818549/

On completion of the campaign, a user that participated was randomly selected and awarded 100 free souvlakia by the company.