Karlien, the owner of Marie Louise, approached us with a warm smile and boundless enthusiasm to share her vision for a unique gelateria—a place where diversity, self-love, kindness, and hospitality shine daily. Her mission was clear: to build a feel-good brand that radiates playful elegance and sweetness, making it a space where people feel cherished and leave with a smile every day!
We began by crafting a delightful handmade typeface, designed to capture Karlien’s vibrant personality and her deep admiration for her grandmother, who inspired both the name and the heartwarming philosophy of this gelateria. The brand’s identity comes alive through a warm, colorful palette, playful messages, and charming illustrations—each element echoing the essence of freshly made, lovingly crafted ice cream, using local ingredients and a careful process.
It’s an identity that balances boldness with serenity, a joyful tribute to life’s sweet moments—a daily smile maker! So if you find yourself in Crete, stop by for a visit; the flavors will leave a lasting memory.
