In an ever-changing environment where public needs evolve and consumer preferences diversify, Mylos Komotinis has entrusted us to breathe new life into their packaging and create an overall identity that fully reflects their philosophy and expresses their production of high-quality flours through the practices of Contract Farming that they implement.
Seeking design inspiration, we traveled to the past and discovered the perpetual cycle of traditional flour production. Numerous small designs were created that together compose a complete depiction telling a story. A story about tradition and craftsmanship, about the common person and their life. On the side of the packaging, we depicted the circular economy model that Mylos applies and provided consumers the opportunity to get to know the producers themselves, simply by scanning with their mobile phones.
