DADOO | The seed of Imagination
Dadoo is a digital performance project of a children’s bookstore, the purpose of which is a broader action of social responsibility in the context of children’s entertainment, education and psychology.
The main focus is to highlight creators and artists, give a step to educators and experts in children’s literature and suggest activities beyond reading books!
The seed of Dadoo’s imagination was planted for the first time in our office.
It was watered down with ideas and flourished on artistic captures created by the Dadoo flower, its font.
Children paint their thoughts.
As they get older they learn to write them down. Spontaneously drawing our thoughts as adults, we designed the font that founded the design architecture in Dadooism, our very own Dadoo font.
Dadooism is the environment, the characters, the world of Dadoo. Did Dadoo Font create the Dadoo Illustration philosophy or the opposite? It is something that we leave to the interpretation of every viewer.
At the time of its creation, Dadoo’s philosophy of illustration, Dadooism, was unfolded to us.
The Dadoo font like a digital plasticine creates a world. The shapes & the combination of letters change so that Dadoo’s world becomes a macrocosm. Dadooism as a design architecture, created a flexible and diverse world of ideas, characters and stories.
The idea of sustainability, recycling and love of nature, plays an important role in Dadoo’s communication with the public. We created positive stickers for the craft delivery box but also little seed envelopes to help spread the message.